Service · Web

Web — sites and apps that look sharp, load fast, earn trust.

Marketing sites, custom web apps, and integrations. Built on a modern stack we can keep up to date for years — Next.js, headless CMS, Tailwind. No WordPress lock-in. No template-shop output.

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Highlights

What we promise on this service.

Lighthouse

95+ across the board

WCAG

AA accessibility

Built + hosted

In Australia

What's included

Every engagement covers these as standard.

Marketing sites, internal web apps, and integrations. Built to a stack we can keep up to date for years, not months.

Marketing sites — headless CMS (Sanity / Contentful), Next.js / Astro, edge-cached. Editors stay productive; visitors stay quick.
Custom web apps — customer portals, internal tools, admin dashboards. Typed end-to-end (TypeScript), tested, deployable.
API integrations — Stripe, Xero, MYOB, HubSpot, Salesforce. Webhooks, retries, observability, done properly the first time.
Headless CMS setup — schema design, role permissions, draft workflow, preview environments, content modelling. Editors trained.
eCommerce — Shopify (themes + apps) and Stripe-native storefronts. Checkout speed and conversion as first-class metrics.
SEO + analytics — schema, sitemap, robots, accessible HTML. GA4, Plausible, server-side events. Real reports, not vanity charts.

How we work with you

Onboarding and the first 90 days.

A clear path from signed contract to steady-state managed service. Each stage has named owners, defined inputs and a documented hand-over.

See the 90-day plan →

Stage 01

Discovery

Review your existing environment, risks, documentation and vendors.

Stage 02

Stabilise

Address any urgent risks, recurring issues and quick wins.

Stage 03

Optimise

Fine-tune systems, improve user experience and remove bottlenecks.

Stage 04

Plan

Agree a roadmap for the next 12–24 months. Reviewed quarterly.

Quick answers

Things people ask before signing.

The most common questions on this service. If yours isn't here, send it through — we reply within one business day.

Do we own the code and the content?

Yes — fully. Code lives in your GitHub or GitLab org from day one, content lives in your CMS tenant under your account, and DNS stays under your control. If you ever leave SDS, the only handover is a credentials transfer.

Why don't you build on WordPress?

We can — and sometimes do for content-heavy editorial sites — but most marketing sites and web apps are better served by a headless CMS plus Next.js or Astro. Faster, more secure, no plugin update treadmill. We'll tell you which stack genuinely fits, not which we prefer.

How is performance measured and held to account?

Lighthouse 95+ across Performance, Accessibility, Best Practices, and SEO is the launch bar. We run real-user metrics (Core Web Vitals via GA4 or Plausible) post-launch, and quarterly performance reviews are part of the support contract — regressions are tracked and fixed.

What about accessibility?

WCAG 2.2 AA is the floor for every site we ship. Colour contrast, keyboard navigation, focus management, ARIA semantics, and reduced-motion preferences are tested before launch with axe-core in CI and a manual screen-reader pass.

Where is the site hosted, and is your team local?

Hosted in Australia by default — Vercel Sydney edge, AWS ap-southeast-2, or Cloudflare Workers — for data sovereignty and lower latency. Builds and design are delivered by our Australian team across Sydney, Melbourne, and Brisbane.

Brief us on what you're building.

Send a one-pager: what the site or app needs to do, your launch deadline, and any constraints (CMS, integrations, hosting). We'll come back inside one business day with a fixed-price scope, the team that would run it, and dates we can hold. No agency-speak.

Lighthouse 95+ · WCAG 2.2 AA · built and hosted in Australia.

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